GumGum’s Post

Fandoms today have their own unique languages, acronyms, nicknames and references to canon and non-canon events. Understanding the psychology behind stans and fan culture helps us get some audience segments on an entirely new, deeper level, flesh out more three-dimensional profiles and stay ahead of cultural trends. “This is insight you just won’t get from traditional research.” Want to learn more about fandoms and how you can use insight from them across your marketing and advertising? Check out the full article on LBBonline - Little Black Book 👇

Hello Connections, Team AMBLE once again on your feed with something new! 👀 If you’ve checked out https://yycpublic.art/, I’m overjoyed! Let us know your thoughts! Help shape the future of YYCPublicArt by sharing your ideas and feedback. 🚀 Click the link below to take our quick survey and let us know which features you'd love to see. Your opinion matters! 🌟 (https://lnkd.in/gsDRHsnj)

It's that PanelPicker time of year! 🎉 Please vote for our SXSW Panel! ✨ Democratizing Access to High-End Technology for Creators ✨ Vote here ➡ https://lnkd.in/efswyxn4 ⬅ Moderated by StoryTech founder Lori H. Schwartz and featuring award-winning filmmaker and architect, Giorgio Angelini. In a world where high-end technology is often restricted to well-funded enterprises, how can we ensure that independent creators, freelancers, and small businesses have equal access? This panel will explore the innovative approaches and solutions that are leveling the playing field for creators across various industries. From cloud-based virtual workstations to integrated collaboration tools, we’ll discuss the technologies and strategies that are democratizing access to high-end resources, enabling creators to unleash their full potential without the traditional barriers. PanelPicker voting will close on Sunday, August 18 (11:59 PM PT) Ali Mackani Eli Weisman Michael Taylor Seth Skolnik Tim Sarnoff Anthony Paquet Maurice De Vera Amy Peck John C. Adam Rogers Pablo Colapinto Greg Jones Vishal Shah Sven Brunner Kaya Yurieff Allison Goodman Katalin Bártfai-Walcott Nathan Pettyjohn Cameron Kootz Connie Sawyer Cortland Mercer Vince Pizzica Rob Hedrick Michael Kammes #sxsw #panelpicker #creatoreconomy

Looks like the job I interviewed for a few weeks ago is going to ghost me! I wish I had started tracking the number of times I've been ghosted since beginning my job search. It must be well over a hundred instances where I've reached out to someone and never received a reply or update. However, I'm not here to complain. Complaining rarely solves a problem, and I'm a problem solver. I tackle challenges head-on, and my current challenge is finding full-time work. I'm trying various strategies to find a solution to this problem (if you have any tips or leads please share). If one approach doesn’t yield results, I'm ready to pivot and try something else. Are you looking for someone who can: 1. Dive deep into market trends and create a detailed go-to-market strategy?    - At Macy's, I used consumer insight platforms to develop new products and expand categories. For Harris and Harris, I conducted focus groups and interviews to gather insights and guide the strategic direction of one of their portfolio companies. 2. Build your brand or lead your rebrand?    - I have successfully led brand building and rebranding initiatives, creating cohesive and compelling brand identities that resonate with target audiences and drive engagement. 3. Boost your social media numbers?    - I have a track record of building communities from the ground up and boosting follower engagement at three different companies through a mix of paid and organic advertising. 4. Manage your photo or video production?    - I’ve led production projects for Dove, Willa, The Carlyle, and others, overseeing talent hiring, location scouting, creative direction, budgeting, and execution. 5. Run your content on Squarespace?    - I use Squarespace daily for my personal site (jonformont.com) and have managed content for several clients as a freelancer. I use the analytics from Google and Squarespace to make adjustments in my strategy and try to make a more engaging experience for visitors. I thrive on tackling challenges, a trait that I'm confident anyone I've worked with can attest to. As I actively pursue opportunities aligned with my passions and expertise, I bring a versatile skill set and adaptability to the table, ensuring success in a range of environments. Let me be your problem solver. #JobSearch #MarketingStrategy #BrandBuilding #SocialMediaMarketing #ContentCreation #CreativeDirection #MarketResearch #OpenToWork

Orlando love fest post ahead: When I arrived in 2014, I was here to further my #journalism career with the Tribune Company, intending to eventually get back to the Chicago area, which is where I'm from and where the company is based. Instead, I ended up digging the region and sticking around for several reasons. One was the potential I saw here in Orlando's tech community. From a journalist's perspective, it was the opportunity to tell some interesting stories about cool industries that were either here or emerging. However, from a cultural perspective, there were just so many fun things to do around here and I saw potential in the community. No, it wasn't a formal thing. Merely a gut feeling that some good things were going to happen. This weekend, perhaps, was one of those weekends where I can say, "Damn, I was more right than I even expected to be." Part of my underlying thoughts that this could be special here was that we already had a base, even if it wasn't local. Just the fact that major trade shows in so many industries came here was a feather in our cap from word "Go." All it took was adding a little here and a little there, or that was my thought, anyway. Consider that thought confirmed. From a #nerd paradise at #MegaConOrlando to the #marathontrials through the familiar streets of downtown Orlando (seriously, the finish line was right where we walk to go hang out at 302 Interactive's Joybreak events) and then to the National Football League (NFL)'s #ProBowl. This was a crazy-hectic weekend to be in Orlando and it reinforced what I've come around to: This is the right place to be for me. I love nerdy things and football and all #sports. This post can't be made without giving kudos to Greater Orlando Sports Commission and Jason Siegel, the folks at Megacon along with all those at City of Orlando and Orange County Government who contributed to luring these great events in a 4-day period. Of course, having the Orange County Convention Center here also made this possible. This region is a #content creator's dream, frankly. Yes, Orlando Tech News focuses on the #tech industry from a primarily #business angle but it's good to know there are many other avenues it could take down the road.

Embrace Your Summer with Purpose 🌞🌿 Are you ready to transform how you experience summer? Don’t just fill your calendar; fill your soul. Join our "Reconnect with LYFE: Your Summer Chapter" virtual event and make this summer unforgettable. Dive into what matters—how you feel, who you are, and the memories want to you create. 👉 Sign up now! Make this summer count like never before. https://lnkd.in/gxYBjvBC #SummerOfPurpose #ReconnectWithLYFE #IntentionalLiving

It’s my favourite time of year! It’s September, which means Halloween and C*******s are just around the corner. These are both two of my favourite holidays! Also, at this time of year, I like to look back on what we’ve achieved this year, and what memories I’ve made. It fills me with so many positive vibes, which is what I thrive off. September is usually when business at Quibble ramps up - it’s a trend we’ve witnessed literally since the business started. So, we’re excited to see what projects people want to start and how we can help them. Plus, we’ve got some exciting projects on ourselves. We’re revamping our website, redecorating the office and we’re exhibiting The Business Show - Where I’ll also be talking. It’s gonna be heavy, but I’m excited to see what the next few months look like. ❓ What do the next few months look like for you? ❓What are you excited about? #September #Summer #Autumn #Planning #Business #Events #Marketing

Fellow media, news and publishing professionals… I'm curious to learn more about how other mediaorganizations plan and execute their tentpole initiatives. If you're involved in planning tentpoles for your organization and open to sharing insights via interview, please comment or DM me. All perspectives are welcome (newsroom, revenue, operations, marketing, etc.). Thanks in advance! #publishing #media #news #tentpoles

Next week on March 28th, #CREi + officially goes live! Learn more by reaching out to Ken Ashley with CREi Summit about this new platform. Below is just a teaser video of what CREi + will offer! #commercialrealestate #socialmedia

Great storytellers don’t avoid nuance, they dive into it. Vox Media consistently exemplifies that, and “Language, Please” is yet another example of them scaling the fluff trap that often surrounds a hot button topic to create something thoughtful (and thought provoking) about the benefits in doing DEI right, the pitfalls in doing it wrong, and the way to know the difference. I’m really proud for the Circus to have provided the research and insights for this release. The story that came out of the study we designed was nuanced, interesting, and fortunately, didn’t get washed out of the final guide. In fact, that it played such a foundational role in the guide is truly gratifying. Original thought leadership research gives companies and brands the opportunity (and authority) to say something original and interesting in their space. That type of research is our specialty. Feel reach out if you want to partner with us on a project. 😊 #marketing #dei #insights #thoughtleadership