Fluido’s Post

You will see very few successful “product first” software companies serving enterprises but you will see a LOT of successful “sales first” software companies. You can build a world class product but it wont succeed if you dont understand GTM. As product managers , while we need a lot of focus building great products , we need give equal attention to GTM and NO it is not the only responsibility of sales and marketing. I wrote an article a while back explaining how we can do our part in ensuring our product is successful. Even if you have a dedicated product function responsible for this you as product managers should understand distribution if you want to become a successful product leader! Bonus: The article gives you a checklist! If you also love checklist to organize yourselves then do read it!! https://lnkd.in/dqbSEWZ #productmanagement #productstrategy #gotomarket #saas #checklists

Shyft Global Services offers the flexibility, adaptability, and foresight in design, planning, and implementation of service models that helps OEMs mitigate risks associated with obsolescence or unforeseen market developments. Let's talk #futureproofing #ShyftGlobalServices #MakeTheShyft #OutsourcedITServices #productlifecyclemanagement

In enterprise SaaS, your users may not be your buyers. Too many product teams don’t understand this distinction. If your head of product doesn’t, it will kill your company especially when it comes to upselling new products. As product managers, we naturally want to serve the user and will spend countless cycles reducing clicks, sharing insights, and squeezing out that last ounce of “value”. Does it make your users happy? Usually. Is it the differentiator that gets your product sold? Probably not. I’m not saying this isn’t important, but in a world where you have finite time and engineering capacity, you may be solving the sixth most pressing need for the person who buys your software. This makes prioritization hard. Your product team may be swimming in user research and usage analytics but completely missing what helps you win an RFP, or drive an upsell or renewal if they’re not out in the field talking to the buyer… who in many cases is managing the team or department using it, but not a real "user" themselves. I generally expect enterprise SaaS PM’s to spend 20-25% of their time in the field - sales support post-discovery, attending QBRs and roadmap reviews with customers, concept walk-throughs and hypothesis validation, etc. It's the only way these needs and opportunities get properly identified and ensures your product team has built strong enough pattern recognition to spot these needs and opportunities in the first place. The head of product must then balance prioritizing between what gets the product sold, and what improves usage and adoption once it’s deployed (thus getting it renewed) AND managing those expectations between Sales and Customer Success (a topic for another day). Both are important, but you can’t optimize usage if no one is buying what you’re building. #enterprisesaas #productmanagement #productsales #b2bsaas

The three things we try to remember most in product strategy when building SaaS solutions.

Wondering how to measure product success and boost revenue growth for SaaS? Look no further! Learn about key metrics, analysis techniques, and actionable strategies to supercharge your product's performance and stay competitive. #SaaS #productperformance #boostrevenue #productgrowth

Lifecycle Optimization On-Site Services Product Lifecycle Management: The Key to Sustainable Success Evaluating and optimizing a product lifecycle is a critical component of business success. It's not just about focusing on the product's creation or sale; it's about monitoring and improving the entire journey.  The first step is understanding your product's lifecycle stages: introduction, growth, maturity, and decline. Knowing these stages helps to anticipate market trends and adapt strategies accordingly.  Next, assess the performance of your product at each stage. This involves analyzing sales data, customer feedback, and market trends. This data-driven approach ensures decisions are based on fact, not guesswork.  Finally, it's time to optimize. Can the product be improved? Are there new markets to explore? Should you consider rebranding or even discontinuation? These are tough questions, but necessary for efficient product lifecycle management.  While this might seem complex, it's worth the effort. A well-managed product lifecycle can lead to increased sales, improved customer loyalty, and a stronger brand image.  So, how are you managing your product lifecycle?  --- DM me “STRATEGY” for a free ITAD strategy session. #ProductLifecycle #BusinessStrategy #MarketTrends #ITAD ------------------------------------------------------ If you like my content... 🔔 Follow me and hit my bell for 3x post per week on IT AD.

✔ In product-led SaaS, the roles of Product Management, Product Marketing, and Sales are crucial. 🔹 Product Management: Focuses on making it easy for the User to say Yes. 🔹 Product Marketing: Aims to make it difficult for the Buyer to say No. 🔹 Sales teams: Focus on monetizing by overcoming Customer inertia. Each role plays a significant part in driving success within the SaaS industry. #SaaS #ProductManagement #ProductMarketing #Sales

Product Managers vs Program Managers? Which do you need and why? What if it's both? Check out the article below that takes a look at Uber's SF Team to explain how Product Managers and Program Managers interact to make the most of #salesforce Shout out to Conrad Aach for putting this on my radar. Of course, much love to Max Maeder & the squad at FoundHQ for generating and sharing this awesome content. #salesforce #sales #crm #marketing #salesforceadmin #salestips #business #salestraining #saleslife #salesman #salesfunnel #salesforcedeveloper #salesforcecertified #salesteam #b #salesforcetraining #salescoach #salesforceohana #salesforcedevelopers #salesforcepartner #salesmanager #salesforceconsulting #hondaindonesia #salesperson #salesalesale #salesforcejobs #cloud #salesforceconsultant #salesstrategy #salesrep

Until a few years ago, developing a new software product was a much greater challenge than building market acceptance for it. But, with the help of open source and AI, that dynamic has reversed. The maturity of the product management function has transformed development, easing many past challenges. Meanwhile, everything about bringing a product to market has become vastly more difficult: * Timing matters more. Companies need to focus on scaling adoption before a product had hit the market. Now, much of that legwork must be done in advance. * More decision makers needed in the buying process. Gone are the days of selling software to a few procurement leaders in IT. Make a compelling and more organic business case to line managers, legal teams, division heads, and very often the end user. * Greater technical proficiency required. Customers nowadays expect significantly greater customization than before—in their software products, sales motions, and the marketing outreach directed toward them. What are your thoughts on the growing importance of product marketing functions vs product management during a launch? #productmarketing #productmanagement #commercialization #SaaS https://lnkd.in/dzEixjWV

Wondering what the keys to harmonious collaboration between PMs and PMMs are? You've come to the right place! Learn from Aatir Abdul Rauf, VP of Marketing at vFairs, as he shares invaluable insights on aligning these crucial roles for product success. #SaaS #productmanagers #productmarketingmanagers #productsuccess