This might be my favourite marketing campaign image of all time.
Good marketing resonates on a profound and personal level.
And in this case, Appara is winning at marketing – with a clever application of AI.
THE STORY:
It all started one dreary Vancouver evening. My partner, Sandra Ortiz Franco and I, were watching the latest in the thrilling category of nature documentaries: "Planet Earth II: Episode 3, 'Jungles'".
––
On screen appears – the majestic Capybara. In all of its chill glory. The statuesque Capybara gives a side-eye "it's on" glance and lets out a short chirp to alert his friends and family of the contentious jaguar nearby.
"Chirp chirp." In an instant, the Capybara takes to the skies before he lands in the nearby river. The jaguar is wet and hungry. The Capybaras enjoy a casual mid-day swim.
––
As the pandemic waged on, we resonated with the Capybara – living their best lives every day: social, too cool, and loved with a mischievous presence. They became our spirit animal and Netflix profile avatar.
Countless WhatsApp GIFs later, I commissioned an artist and illustrator to create a series of Mark+Sandybara characters. The illustrations were published in a book: "Mexibara" (aka Sandy), "Canabara" (Mark), "Boatybara" (to commemorate our sailing adventures), "Snackybara" (popcorn and chocolate for Sandy, salt & vinegar chips for Mark), Napybara (cozy couch naps), Campybara (for our many adventures), and, finally, "Marrybara?".
She said "yes!"
#marrybaras
-----------------
With the advances in AI since that time, there have been a WHOLE lot more capybaras shared between us.
Take note, marketers. More capybaras.
#AImarketing #AIadvertising #MarketingCampaign #TheLegalEcosystem
Capybaras are known for their harmonious coexistence with a wide range of animals.
Appara promotes a similar harmony and integration in legal practices, enhancing team dynamics and client relations.
Appara: Setting a New Bar.
#TheLegalEcosystem #LegalTech #ModernLegalProfessional
Appara » The Legal Ecosystem
https://appara.ai
Thank you for highlighting the challenging times of “balancing” both but love seeing it can be done! Very inspiring!