ECCO’s Post

So happy and proud to see you Adrien Geiger giving this talk at #Davos about Nature & Business: reducing impacts surely, and also highlighting the high dependency of our economy on ecosystemic services. Understanding that taking care of nature is not a "nice to have" option bringing some image benefits, but a "must have", as well as a strong strategic and ethical choice, and investing accordingly. Leading for real sustainability is far from easy: business leaders in the 21st century need a great deal of #empathy #intuition and #courage. For all #HLUmnis and current participants to our Exec Transformative Journey, let's keep showing a #BraveHeart, take strategic turns wisely, and decide "straight from the heart". #HeartLeadership #Jedi

Untired 30 years in Power and Connectivity

As we celebrate our 10th anniversary, I find it mind-blowing to consider how the advertising and digital product development landscape has changed during this last decade. Nothing short of a revolution, with innovations totally reshaping the way we connect, communicate, and create. Hell, I met my wife on Tinder :)   Data-Driven Decisions: The rise of big data has empowered advertisers and product developers with unprecedented insights. Data analytics has become the backbone of strategic decision-making, allowing for more personalized and targeted campaigns and product experiences.   Mobile-First Mindset: The ubiquitous presence of smartphones has drastically altered consumer behavior. Advertisers and product developers have had to embrace a mobile-first mindset, optimizing content and experiences for the small screen to meet users where they are.   Rise of Social Media: Social media platforms have evolved from mere networking tools to powerful advertising and product discovery channels. We constantly leverage these platforms to engage with audiences directly, fostering a sense of community and loyalty.   AI and Machine Learning Integration: AI and machine learning have transcended buzzwords to become integral components of almost all NoA projects in a constant pursuit of a better user experience, streamlined processes and efficiency.   E-Commerce Boom: The digital storefront has become as important as its physical counterpart. The e-commerce boom has transformed the way products are marketed, sold, and delivered, with a shift towards seamless online experiences. That’s a biggie in our world!   Inclusivity and Diversity: There's a growing recognition of the importance of diversity and inclusivity internally at NoA - The North Alliance but also in in our work with brands. Brands are not only reflecting the diversity of their audiences in campaigns but also championing social causes, aligning their values with consumers.   Agile Development: The need for speed and adaptability led us quickly to agile development methodologies. Iterative approaches, rapid prototyping, and constant collaboration are now standard, pervasive practices at NoA.   Privacy Concerns and Regulations: Heightened awareness of data privacy has led to the implementation of GDPR. Advertisers and product developers must navigate a landscape where consumer trust is paramount, leading to increased transparency and accountability.   Uncomfortably excited, I look forward to the next 10 years anticipating a future where the fusion of creativity, technology, and purpose will continue to shape the landscape, giving rise to innovations that redefine the boundaries of what's possible. Uncharted territories - Let’s go! NoA - The North Alliance Thomas Høgebøl Mikael Jørgensen Henriette Hosbond Ørnulf Johnsen Benjamin Borch Lasse Breiner Vakgaard Jesper Arvidson Jesper Wolff Olsen Kai Holmberg Carl-Fredrik Af Sandeberg Sebastian Broms

Absolutely loving our new brand, check out the blog post below for all of the exciting details!

Ulta Beauty sets its sights on the vibrant Mexican market and announced a joint-venture with Axo. As I recall from our international expansion at Bed Bath & Beyond , it's crucial to recognize the complexities and considerations inherent in international expansion. Venturing beyond borders demands meticulous planning and a deep understanding of the cultural, economic, and regulatory landscapes unique to each target market. First and foremost, localization is key. Adapting products, services, and marketing strategies to resonate with Mexican consumers' preferences and cultural nuances is paramount for success. Additionally, navigating regulatory frameworks, understanding local competition, and establishing efficient supply chains are essential steps in the expansion journey. When contemplating expansion strategies, the decision between going it alone or forming a joint venture requires careful deliberation. While sole ownership grants full control and autonomy, joint ventures offer access to local expertise, resources, and established networks. If you are thinking about International expansion, lets connect. Happy to share learning, pitfalls and successes. #UltaBeauty #InternationalExpansion #MexicoMarketEntry #StrategicPartnerships

In a search of the most beautiful #lottery headquarters, we think to have found the leader - VAS Latvijas Loto It was great to visit your beautiful old town offices for the shared success journey, data dives, best practises and experiences! And what comes to the headquarters, invite us for a virtual journey to your headquarters and post a photo 📸 We’d love to see where you work! #sharedsuccess #gamingbusiness #headquarters #lotterybusiness

What’s that R thing? Great way to start a conversation. “Always travel in style. And if business travel, always show where you’re from”. Old advice seems to always work! Looking forward to meet up my Radial Europe colleagues William Ross and Matteo Petruzzellis to sharpen our great looks at the Cosmoprof Worldwide Bologna And to meet a whole lot of great people of course. But foremost to get new concealer tips 😉 #Cosmoprof #RadialEurope #ecommerce #directoconsumer

Stay Tuned ..

When businesses outgrow their original market, identifying new regions with growth potential is crucial. L’Occitane's expansion into Asia after plateauing in France exemplifies this strategy. By adapting their marketing and product lines to fit the new target market, they unlocked significant incremental revenue. Thinking about tapping into new markets? Learn how tailoring your approach can drive success. 🚀 https://lnkd.in/em78s_Yc #GlobalExpansion #MarketAdaptation #BusinessGrowth #NewMarkets

Meet the Footshop Crew! 👟 Our Financial Manager Jakub answered 4 questions we've asked him so you can get to know him better 💡 ❤️ 🚀 How long have you been working at Footshop? Just a few days ago, I celebrated 2nd anniversary with the company. However, it feels like I've been here much longer because so much has happened since I joined. My journey so far has felt like a rollercoaster ride. Over the past 2 years, I've witnessed some of Footshop's most challenging moments, including substantial cost-cutting measures that led to 30% of employees leaving the company. This definitely marked the toughest year in company's history, but turned out to be very important strategic decision. On the other side, I have also been present during exciting times when we received a significant investment and made our debut on the Prague Stock Exchange. 🚀 What was the reason you wanted to work at FS back then? I have a background in a high-growth e-commerce company with global ambitions and a startup vibe. After spending 4.5 years there, I felt the need for a change, so I started looking. I wanted to work for a company operating in a similarly dynamic environment, with big ambitions and a friendly company culture, but further along in its lifecycle. Footshop seemed like the perfect choice, and it still feels that way, even in retrospect. 🚀 What time has been the latest you left the office? The latest? I believe it was around 10 PM. But the nature of our work means it's never truly complete, and flexible working arrangements, including the ability to work from home, sometimes blur the lines of traditional office hours. Yet, this flexibility is part of what makes this work so dynamic and attractive for me. 🚀 How many sneakers do you own? Comparatively, I believe I own significantly fewer pairs of sneakers than the average at our company, with a collection of about 8-10 pairs. However, I must say it takes a lot of willpower to resist the temptation to buy something every day :)