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Heading to the SXSW Conference in Austin this coming week? Driscoll’s has not ONE but TWO, inspiring panels for you to attend. Mark your calendars and be part of the buzz: 1. Innovating Ag: Technology Transforms Our Oldest Industry Technological advancements and scientific discoveries have transformed agriculture from a food source to a driver of economies and population growth. Today, headwinds in the supply chain, climate change, food scarcity and much more threaten our future food supply. This panel will discuss the impact of technology on global food production and supply. The discussion will explore how #AI is securing food production, and how new technologies and partnerships are paving the way for a secure and resilient global food supply. Moderated by The Wall Street Journal's Jesse Newman, along with panel speakers: * Soren Bjorn, CEO, Driscoll’s * Elliott Grant, Mineral.ai * Teddy Bekele, Land O'Lakes, Inc. https://lnkd.in/gVQxvRh5 2. The Future of Flavor: Science, Trends & Innovation With Gen Z’s disposable income reaching $360 billion, they are fast becoming a powerful consumer segment that is re-writing the playbook across all categories.  When it comes to Gen-Z's palates and flavor preferences, they are choosing bold new tastes over tradition especially when it comes to plant-based products. Trailblazing breakout brands, trend strategists and data experts come together to dish out the scoop. From Driscoll's Sweetest Batch™ Berries and Tropical Bliss™ Strawberries to the The Grapery's Cotton Candy™ Grapes – this promises to be a delicious panel: Moderated by Frances Dillard, VP of Marketing for Driscoll’s, along with panel speakers: *Jim Beagle, CEO, The Grapery *Jonna Parker, Circana *Alex Beggs, writer/contributor to Bon Appetit, Taste, and The New York Times https://lnkd.in/g2w_PCgD See you there!

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