DoorDash’s Post

Is the CMO Role Evolving or Just Misunderstood? Discussions surrounding the evolving role of the CMO are rampant in the marketing world. With responsibilities expanding and the landscape shifting, it's no surprise. This article dives into the debate surrounding the CMO role, exploring contrasting viewpoints from industry leaders. Additionally, the article discusses the shifting terminology surrounding the role itself, with titles like "Chief Growth Officer" gaining traction. https://ow.ly/9ZK450QI76N

This article covers the complexity of the role of CMOs (Chief Marketing Officers). It also recognizes the 50 chief marketers on the 2024 Forbes World’s Most Influential CMOs List and this year’s two Forbes CMO Hall of Fame inductees. "Doing something is easy. Doing something that works is much less so. And in a world where opportunities are in far greater supply than the resources to take advantage of them, determining where and on what not to focus, not to spend, invest, or allocate time or capital; where and on what not to give attention, and when not to take a risk; when not to change course; when not to stick with the status quo (and when to); when to have the courage of conviction and when to let your convictions evolve; where, when, and how to apologize for that gone awry and when not, etc. etc. etc., etc. can all and often be the difference between business growth and business decay." #marketing #CMO #forbes

CEOs As CMO Roadblocks? The latest Forbes CMO Newsletter dives into a surprising truth: most CEOs lack marketing experience! This can lead to budget cuts, misunderstandings, and hinder growth. Key takeaways: - CEOs often don't understand marketing: Only 10% have marketing experience, according to data in the newsletter. - Marketing budgets are shrinking: Gartner data shows a 15% YOY decline and a 30% drop in the past 4 years! - CEOs who support CMOs win big: McKinsey research finds companies with aligned CEO-CMO partnerships are twice as likely to achieve 5%+ annual growth. What can CMOs do? - Educate CEOs: Help them understand the CMO's role and its impact on long-term goals. - Bridge the Customer Gap: Take CEOs to meet customers and get real feedback. ️ - Collaborate for Success: Work closely with CEOs to develop and execute a winning marketing strategy. Read the full Forbes CMO Newsletter for more insights! ➡️ https://ow.ly/UBs050SqY1b #marketing #leadership #CEOs #CMOs #Forbes

In a bold move catching the eye of industry watchers, Starbucks has recently announced a significant shift in its executive structure—eliminating the Chief Marketing Officer (CMO) position in favor of a model that integrates marketing leadership more closely with its regional business operations. This pivot underscores a growing trend among leading brands to reevaluate and reshape the traditional CMO role, exploring new models that better align with their strategic visions and operational realities. As Starbucks navigates this change, promoting its former CMO to CEO for its international business and introducing a CEO for North America, it's clear that the lines between marketing leadership and business strategy are becoming increasingly integrated. This transition reflects a broader industry recognition that marketing is not just a department but a core aspect of a company's business strategy and 'hiring fractional CMOs in targeted consulting style positions'. At Chief Outsiders, the nation's largest Fractional CMO consultancy, we've long advocated for integrating strategic marketing expertise directly into the leadership team of businesses. The Starbucks strategy resonates with our belief that flexible, experienced marketing leadership can significantly impact business growth and adaptation in rapidly changing markets. If the Starbucks model has piqued your interest, it's worth considering how a fractional CMO could offer similar strategic benefits to your organization. Fractional CMOs bring a wealth of experience and an outside perspective that can help businesses navigate complex challenges, drive growth, and refine their brand strategy in alignment with evolving market demands. Let's discuss how a fractional approach to executive marketing leadership might be the right strategy for your business. If you're interested in Starbucks' bold move and wondering how a similar strategic shift could apply to your organization, please let me know. Let's explore the possibilities together.

This is a great article for all #marketers . All CMOs need to embrace data-driven strategies, evolve and adapt their roles in an ever-changing digital landscape to remain relevant and impactful in their contributions to any company's growth. #marketing #leadership #hiring #weekendreads https://lnkd.in/dRUDisnx

Is sidelining CMOs a recipe for disaster? Marketing leadership is crucial in today's competitive landscape. Dale Hefer, CEO of IMC, dives into this hot topic here: https://bit.ly/3QihAPV. Attend #NedbankIMC2024 and join the conversation. #ChallengeLearnLead

Fellow Seattle member Jessica Shapiro nailed it: "Today, a CMO has to have a deep business, product, and marketing acumen to be effective in ever-changing corporate structures because organizations are going to change all the time...But what doesn’t change is that marketing is a critical business driver, and the best CMOs know their customers, know how to drive the business, and they know how to pull the right levers at the right time to tell the most compelling stories." Special thanks to Jessica for sharing this article. We, too, believe evolution is on the horizon, and our CMOs are not only ready but trailblazers in the shift towards a more integrated and experiential approach to leadership. They are breaking down silos within organizations and fostering a culture of collaboration and innovation. This not only enhances the effectiveness of marketing campaigns but also strengthens the entire company’s adaptability in the face of dynamic market conditions. Let's continue the conversation and explore how these pivotal changes are reshaping the landscape of leadership in marketing. What do you think will be the most critical skill for the CMOs of tomorrow? Share your thoughts! https://lnkd.in/e4Kqy5eC #marketing #leadership #evolution

#FractionalCMO is a term that is quickly gaining traction in the marketing world. Industry recruiter Jimmy Yar, founder of The Talent Detective says that the trend has been evident for the past few years and goes by a variety of titles such as “on demand CMO”, “Marketing consultant” or “stand-in CMO” and the likes. Agreeing with Yar, practicing FMCO, Yvonne Low, who previously worked with organisations such as OCBC and McDonald's, said that the trend came about as the #pandemic reshaped many facets of work. Meanwhile, Shufen Goh, principal and founder of consultancy R3, argues that this might be just another trend that seems to pop up every time a high-profile CMO role gets restructured or not replaced amid #EconomicUncertainty or an anticipated slowdown. #leadership #CMO