CAS.AI’s Post

A staggering 81% of all Australians play video games according to a 2023 study by IGEA. Contrast that with only 25% of agencies regularly using gaming advertising in their campaigns*. The opportunity for advertisers in this space is significant. *IAB 2023 Game Advertising State of the Nation

Mobile games are for everyone - and with diverse types of games, your brand can reach diverse audiences. Learn how a campaign on mobile games inventory from Danoler can impact your audience of choice in our latest video ->

⚡ NEWSFLASH ⚡The rumours of games #marketing demise have been GREATLY exaggerated. Well, thank goodness for that. We surveyed 1,000 US console and PC gamers on how they discover new video #game titles, the channels they trust most and least, and the key #marketing influences that prompt their purchasing decisions. Uncover the complexities of current video game discoverability with our latest report: https://bit.ly/3URoT3r

New IAB Research! 📣 Changing the Game: How Games Advertising Powers Performance is #IAB’s groundbreaking new study that quantifies the success marketers are seeing with games advertising compared to other media. IAB partnered with Advertiser Perceptions to survey 300 #brands & #agencies that invest in #games advertising to understand its implications, highlighting why these marketers continue to include games advertising, its role in campaign planning, and more. Download the report: https://lnkd.in/e9dmmPNf

As we wave goodbye to 2023, we're looking back on some of the best gaming conventions we attended! 🎟️🎮 If you love gaming cons like us, take a look at our last blog of the year to find out which conventions made the cut. ✂️ Did we miss your favorite con? Tell us in the comments which convention you loved in 2023! ✈️ https://hubs.ly/Q02dy_Jy0 #gamingconvention #edx #wasdlive #gamescom #videogaming #gamingindustry #advertising #publishing

"Advertising in mobile games can allow #QSRs to reach potential customers and encourage repeat usage" says DT's latest #mobielexplorer, Jarrod Dambro. Where can QSR brands win biggest in mobile games? Read more -> #bragindex #brandadvertising #mobilegaming

Check out this great report from my friends at IAB! Jack Koch and team filled it with valuable insights on why Games should be considered for your media plan. Also, check out the report design by yours truly :)

🎮 [Category Rankings] 2023 Most Advertised Mobile Games 🎲 Dark Horse of the Year MONOPOLY GO! topped Board Games 🎰 Slots games almost dominate Casino 🏕 Playrix's Township and Gardenscapes remain Casual leaders ➡ For more in-depth insights, please check the full annual report "2023 Global Mobile Game Advertising Trends": https://lnkd.in/ggEkf6pD #digitalamarketing #advertisingandmarketing #marketers #gamemarketing #useracquisition

🎮 Elevate your event presence with Brandable Games!🚀 Whether it's a trade show, expo or corporate gathering, captivate your audience like never before with interactive game experiences tailored to your brand. 🎯🎲 Learn more in our latest blog post ➡ https://lnkd.in/etHP7vEy #tradeshowmarketing #eventmarketing #exhibtionstandgames #exhibitors #eventprofsuk

You've probably seen a few of my recent posts talking about brandable games and wondered "What on earth is she talking about?!" Well here it is, your introduction to brandable games- why to use them for events and what industries can benefit from them. (Spoiler alert: they're suitable for any industry or business!) 🎮 Are you ready to get your game on? Read all about it below ⬇