CASETiFY reposted this
🌟 Weird Brief Lover 🌟 Is how the line goes in one of our decks. It's one of the reasons I went into film, you never know what's going to come through that front door and this one was no exception. ☑ Want to make a Rube Goldberg machine that tests the strength of the CASETiFY bounce case? Yep! 👀 138.5 million views on the hero film (our top score) and with its own dedicated Reddit thread trying to suss out if it's CGI or where the hidden cuts live (there were none!).
📱 Getting CASETiFY to 139.8 million views 📱 CASETiFY enlisted influencer/inventor Joseph’s Machines to push their latest protective phone case to its limits. Joseph’s brief? Invent a machine to destroy an iPhone. Our brief? Make it go viral. ⚒️The build: Joseph’s Machines is a pro. He got to work building a Rube Goldberg machine that aimed to destroy the iPhone. We documented his process in a BTS film over the course of 2-weeks from his studio. 🎥The shoot: The unpredictability of Rube Goldberg machines came to light during the shoot. With six stages of obstacles, each take brought its own set of challenges. Undeterred, we turned the setbacks into a source of fun, placing bets on which take would finally hit the mark. Day 2, 61 takes later, we triumphed. 📈The aftermath: 139.8 million views, 6.7 million likes, and a Reddit page dedicated to finding any hidden cuts within the film (there aren’t any FYI!), we think we answered the brief pretty well! A link to the full TikTok here - https://lnkd.in/eqEze5mj #viralvideo #contentproduction #productioncompany
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6moAmazing video !