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People are starting to buy everything online—even cars. But, understandably, the customer journey for virtual car sales is fairly complex. CARSOME needed a way to connect with customers throughout the entire buying process, so they reached out to Bird for help. 🚩 Problem CARSOME’s communications were siloed from each other, and they handled some replies manually while others were automated, making the process unorganized and difficult to manage. Plus, they relied mostly on traditional SMS messages, which did not convert very well. 💡 Solution Integrating Bird into CARSOME’s operations has overhauled how they communicate with their customers. The main difference is that CARSOME is now in constant communication with users throughout their complex customer journeys. 📈 Results More than 10% of orders now convert during the pre-screen process through WhatsApp. Once a customer engages via WhatsApp now, they’re more likely to place an order directly. Read the full case study: https://lnkd.in/g4Shy7dy

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It's interesting to see how the pandemic has accelerated the shift towards online car sales.

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