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OOH audience: Transit trips up in Q4 2023, but still below pre-covid level (Billboard Insider): The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to the APTA 2023 Q4 Ridership Report. The bad news is that ridership is still 28% below pre-covid. Now you can understand why OUTFRONT took $535 […] #DOOH #digitalbillboards #digitalsignage

Out of home is good. Retail out of home is better. ROOH is redefining the advertising landscape and with 1.5x more effectiveness than other OOH channels, ROOH is the ultimate ROI driver. 📈 "Retail out of home is at the forefront of out of home, going that next level in capitalising on the unique context of the retail environment to deliver tangible results." - Martin Wood 👉 Read the full article in Mi3Australia to learn more about the power of ROOH: https://lnkd.in/gGdjbiak #ClosestToCustomers

Tim Hortons is impressing with their latest integrated marketing campaign! By leveraging TV, social media, outdoor advertising, and digital channels, they're showcasing a seamless brand experience. The consistent messaging across platforms is increasing brand awareness, driving sales, and fostering customer loyalty. What are your thoughts on this stellar campaign? Share in the comments below. #TimHortons #IntegratedMarketing #CampaignAnalysis #BrandExperience #MarketingStrategy #MKTG5519

FYI: Australia’s OOh!media reports a 7% YoY lift in revenue to $634 million (Mumbrella): Net profits were $34.6 million, up 10%. Whilst impressive, these results fell below the total revenue growth witnessed by the OOH industry in 2023, which rose 12.2 per cent compared to the previous year according to the Outdoor Media Association’s (OMA’s) end of year results. The outlook was even stronger for the industry according to […] #DOOH #digitalbillboards #digitalsignage

OOH audience trends: number of drivers increases, number of public transport users declines (Billboard Insider): Fewer people may be commuting to the office but they are still driving. The FHWA November 2023 Traffic Volume Trends contains good news for roadside billboards. November 2023 million miles travelled was 263,557 or 1.3% above the pre-covid level of 260,326. Million miles travelled for the first 11 months of 2019 was 2,975,313 or only […] #DOOH #digitalbillboards #digitalsignage

Just in case you didn't know, as well as covering bases at both supermarket and convenience with our screens, we can also advertise your brand at petrol filling stations too. Consumers who have seen an ad on our ATM screens in the past week are 134% more likely to buy snacks from a petrol station than the average consumer (GB TGI-2024 March (February 2023 - January 2024)-© Kantar Media). Need we say more? #petrolfillingstations #insight #cashstillmatters #atmadvertising #retailmedia #shoppermarketing #dooh

FYI: Ireland OOH market update by PML Group (Adworld): Colum Harmon, marketing director, PML Group. Out-of-home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services. According to preliminary figures released by the National Transport Authority (NTA), the number of passengers using Ireland’s public transport network during 2023 has returned to record highs. #DOOH #digitalbillboards #digitalsignage

FYI: Broadsign’s technology to modernize static OOH operations and sales workflow (BandT): Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70 per cent of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign today released its first State of Static OOH report, which provides key insights […] #DOOH #digitalbillboards #digitalsignage

FYI: Australia’s OOh!media reports a 7% YoY lift in revenue to $634 million (Mumbrella): Net profits were $34.6 million, up 10%. Whilst impressive, these results fell below the total revenue growth witnessed by the OOH industry in 2023, which rose 12.2 per cent compared to the previous year according to the Outdoor Media Association’s (OMA’s) end of year results. The outlook was even stronger for the industry according to […] #DOOH #digitalbillboards #digitalsignage

ICYMI: These two main factors define the growth rate of your OOH company’s revenue (Billboard Insider): Gerry Tabio, Creative Resources Group. The single biggest predictor of year-over-year growth is the attrition experienced by the company’s Key Accounts in the aggregate. If the Key Accounts, as a group, experience 13% attrition or higher, it becomes almost impossible for the business to grow over the prior year. To explain this phenomenon, let’s imagine […] #DOOH #digitalbillboards #digitalsignage