Atlassian Jira’s Post

How to Craft a Winning Product Vision? 🏆 Start with Your Target Market 🎯 [Part 1/6] Getting to know your audience is more than just research; it's about stepping into their shoes and empathising with them. Here are some things you need to do: 🔍 Talk to your users early and often • Gather feedback not just on your product, but also on competitors and any new concepts you're exploring • Utilize online communities as a resource to pose questions and glean insights, following Torres' advocacy for diverse user perspectives. 🛠️ Be data-driven, but don’t ignore intuition • It is important to listen to your users, but you should also back up your decisions with data • This will help you make more informed decisions and prioritise the features that are most important to your users • Although research is vital, be aware the danger of falling into 'analysis paralysis' 🔄 Test and Iterate • Be flexible and ready to refine your understanding continuously • This iterative process is crucial for aligning your product with user needs and market dynamics • By testing early and iterating, you avoid creating a product that doesn't reasonate with your audience Let's Discuss! How do you empathize with your users? Any insights to share? Comment below! 👀 Stay tuned for Part 2!

🧐 Curious about how to elevate your product messaging? Check out our article to understand its importance and boost your product's success with clear messaging. 🚀 Read the full post here! 👉 https://lnkd.in/emV9MdTw

Here’s one thing technical CEOs obsess over that can actually hurt their product’s potential: They spend all of their time focusing on technical aspects of the product without thinking about the other parts of a successful launch, including marketing. Technical CEOs are great builders. But they may not have the reflex to connect what they’re doing to the rest of the world properly. By neglecting things like marketing, there’s a high chance they’ll launch an app that no one pays attention to. If you’re a technical CEO who’s in this position, then you need to ask yourself: “Who do we need in order to properly spread the news of our app launch?” By asking yourself that question, you can figure out which missing components you need to bring on board to maximize the success of the launch of your product.

Messaging isn't a task with a start and finish. It's an ongoing process. The days of crafting a single pitch, standardizing it, and using it until it becomes outdated are over. High-performing revenue teams collaborate to continuously iterate, test, refine, and implement strong messaging. Success hinges on a ONE Team mentality between sales and marketing. Direct feedback from buyer interactions is invaluable, enabling marketers to adjust content and messaging to align with realities in the field. Consider this: ✅ Your product is evolving ✅ Competitors are advancing ✅ Market dynamics are shifting, ✅ Buyer preferences are changing ✅ Sales proficiencies are evolving With this amount of change, you have to build your messaging and content strategy to be agile and continuous. If you don't, you can't blame sellers for creating their own variations of your "official" message.

Before you spend another second worrying about how to communicate product value, remember this: Some focus on features and benefits. Some focus on client needs and pains. Some rely on technical specs. Some rely on relatable success stories. Some use jargon. Some use clear, simple language. Some stick to scripts. Some adapt to the client's feedback. and Some win by connecting emotionally. But many lose because they are afraid to ask questions. Identify which techniques resonate most with your style and your audience. Do you need to simplify your language, connect emotionally, or adapt more fluidly to client feedback? Understanding these aspects will guide you to communicate your product's value more effectively.

When taking action is simple, don't hide content behind a page, or additional actions. This action simply takes you to a page with 2 more actions –cut out the middle man and give the user direct access. Delight = Drive Clicks ✅

If you're selling a service or a digital product, there's one thing most of you are missing! Most creators don't really treat the product they sell like a product. They don't pay enough attention to detail. This means you are wasting the potential of your product! So make sure your product looks good. You can even create a trailer for it! Just make sure it has a really well thought out, consistent and exceptional identity. This alone will change your whole perspective and influence the final result!

🌟Gmail's Attachment Reminder: My "Aha" Moment! 🌟 You know that heart-sinking feeling when you hit send and realize you forgot the attachment? Well, Gmail just saved me from that embarrassment with their genius attachment reminder feature. As a product manager, I live for those "aha" moments, and this one hit the bullseye. The sheer simplicity of Gmail giving me a nudge when I mention an attachment but forget to attach it? Pure gold. No more post-send facepalms! 🤦♂️ This is the kind of thoughtful user experience that makes a product stand out. It's not just a feature; it's a game-changer in my daily hustle. Thanks, Gmail team, for the digital high-five! 🙌

Exploring Google Reviews: This week's product teardown focuses on Google Reviews, offering insights into one of the most influential feedback platforms! My recommendations from this product teardown include enhancing sorting, clear call-to-action, review authenticity, personalized recommendations, mobile experience, and review moderation. #ProductManagement #GoogleReviews #ProductTeardown #NextLeap

I used to believe a good fully functional product + a stellar team = success.🚀 But I realised, after building the product for 6 months, that without marketing + customer interest, the entire product was a waste. Yet, I see founders repeating this blunder. They're convinced they know their customers, saying, "We just need this one feature!" In reality, they don't, and customers still don't show up. The real recipe?🍲 Find product-market fit fast. How? 1️⃣ Onboard passionate customers desperate for your solution 2️⃣ Create a feedback loop 3️⃣ Let customers shape your product's value Remember: Build with customers. ********** 📌PS: If you enjoyed this, share the post with your network and follow me for daily content.