AppsFlyer’s Post

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The challenge: Expanding beyond app-only campaigns The solution: Web campaign to app measurement #1: Web campaign to app attribution ☁ Convert mobile web visitors into app users to tap into a wider audience and enhance visibility, as well as user comprehension. #2: Google Play games for PC 💻 Publish Android apps optimized for PC (desktop or laptop) to enable a seamless cross-device experience for players, while syncing promotion and attribution. #3: APK not hosted in Google Play 🌐 Run mobile campaigns outside the store, promoting apps that are ‘listing-challenged’ because of licensing, regulations, and other issues. (and yes, all these activities can be measured 😉) https://lnkd.in/dYG4fxUM

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