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🚀 The future of user acquisition is here! Singular's John Koetsier dives into the key differences between Google's Privacy Sandbox and Apple's SKAN, and what it means for marketers 👇 🌐 Why Google & Apple’s privacy updates matter: With these changes, marketers must navigate a landscape where granular data is less accessible, challenging traditional user acquisition methods. ⚖️ The differences between Google and Apple's privacy changes: Apple prioritizes maximum privacy for its users even if it means less detailed insights for advertisers. Google aims more for a middle ground, providing useful data for marketers while enhancing user privacy. 📈 Marketers & privacy: As mobile measurement becomes more complex, marketers must leverage multiple data points for marketing measurements to remain effective. Stay up-to-date with Apple & Google's new privacy standards: https://lnkd.in/eNhsvKHn #AppStoreOptimization #ASO #MobileMarketing #AppMarketing #PrivacySandbox #SKAdNetwork #Apple #Google

Attention, laptop and smartphone users, you need to read this. "I intend to exploit your data for my benefit." Sounds strange? Let’s talk about the elephant in the room. No laptop or smartphone user is exempt from data collection for targeted advertising. Google and Facebook share your data with third-party apps and services. Google tracks your location, while Facebook tracks your off-Facebook activities. The scandal involving Facebook and Cambridge Analytica has shed light on the consequences of data breaches. If you want to take control of your life, you must ensure the privacy of your data. It starts with using privacy-focused tools such as: -DuckDuckGo instead of Google search. -Odysee or FreeTube instead of YouTube. -iPhone's iOS or Volla Systeme GmbH 's Volla OS instead of Google Android. -diaspora* instead of Facebook. -Pixelfed instead of Instagram. -Signal Messenger instead of WhatsApp. -Proton Mail or Tuta | Secure Email & Calendar instead of G-mail. -Proton Drive or Tresorit instead of Google Drive. P.S. Are you switching to a different search engine or social media platform if it means better privacy protection? ---------------------------------------------------------------------------- I'm Arham Arshad 🦅 , (Founder, Wow - Wiz of writing) I optimize conversion paths for SaaS/Wellness companies using Butterfly Transformation Copy System. ---------------------------------------------------------------------------- #digitalworld #databreaches #dataprivacy

Google & Apple are taking bigger roles in determining how marketing, advertising, and measurement work. From Google, this set of software and standards includes Privacy Sandbox on Web and Privacy Sandbox on Android, with: - SDK Runtime - Topics API - Protected Audiences API - Attribution Reporting API ... plus, Google's new IP Protection. From Apple, this includes: - Intelligent Tracking Prevention (ITP) - App Tracking Transparency (ATT) - Privacy Manifests - SKAdNetwork - Private Click Measurement (PCM) - Private Relay Essentially we’re seeing the emergence of separate but related suites of software, standards, frameworks, and requirements from the tech giants. The goal: increased privacy, while enabling marketing measurement. Check out all the details, including how measurement partners like Singular are helping marketers navigate all this change, right here: https://lnkd.in/gZe_9FJj

There’s a setting on your phone and web browser that Google is desperate to keep you from discovering. How desperate? In 2021 alone, #Google paid Apple, Samsung and others $26.3 billion to keep it buried. That’s more money each year than McDonald’s makes selling burgers. This setting affects who gets to track your location and watch what you look up online. It affects the usefulness of the information you see and how much of your screen is taken up by #ads. Google goes to great lengths to be your default search engine and keep you from switching. Here’s why you should make your own choice, according to columnist Geoffrey Fowler.

Google & Apple are taking bigger roles in determining how marketing, advertising, and measurement work. From Google, this set of software and standards includes Privacy Sandbox on Web and Privacy Sandbox on Android, with: - SDK Runtime - Topics API - Protected Audiences API - Attribution Reporting API ... plus, Google's new IP Protection. From Apple, this includes: - Intelligent Tracking Prevention (ITP) - App Tracking Transparency (ATT) - Privacy Manifests - SKAdNetwork - Private Click Measurement (PCM) - Private Relay Essentially we’re seeing the emergence of separate but related suites of software, standards, frameworks, and requirements from the tech giants. The goal: increased privacy, while enabling marketing measurement. Check out all the details, including how measurement partners like Singular are helping marketers navigate all this change, right here: https://lnkd.in/gZe_9FJj

Google takes a snarky shot at Apple over RCS in its latest ad https://ift.tt/05pZWsH Google has been trying to publicly pressure Apple into adopting the GSMA’s RCS (Rich Communications Service) messaging protocol for a long time now, with nothing to show for it. As a matter of fact, Apple CEO Tim Cook seemed to completely dismiss the idea when he answered a question on the subject by saying that consumers should buy their moms an iPhone. Google and its Android platform aren’t giving up that easily and they’ve just released a snarky ad to continue criticizing Apple's preferred messaging platform.  The ad’s called “iPager” and mimics Apple’s marketing language to reveal a retro-styled beeper, indicating that Apple’s behind the curve with its chosen messaging platform. The spot states that the iPager uses “outdated messaging tech” to “text with Android,” citing many of the perceived disadvantages of sticking with SMS technology when communicating with Android phones. Google didn’t invent this comparison whole-cloth, as the 30-year-old SMS tech actually dates back to old-school pagers. Apple’s continued use of SMS messaging does hobble Android integration in a few ways, but the reverse is also true. Most famously, there’s the dreaded green bubble when texting an Android user from an iPhone. There are some feature-breaking bugs inherent to group chats between iOS and Android users and images sent from Android phones to iPhones tend to be rather pixelated. This is yet another side effect of those interoperability issues. One-on-one RCS messages have been end-to-end encrypted since 2021, with group chats following suit just last month. iMessage texts have long been encrypted too, but only from iPhone to iPhone. Google’s latest ad shines an (admittedly slanted) light on the vulnerability consumers face when texting across operating systems, as those SMS texts aren't encrypted. Additionally, RCS text messages lose encryption when making the leap to iOS devices. It's anyone's guess why Apple should make this change and not Google, despite RCS being a more globally adopted standard. This ad's unlikely to convince Apple to change anything, as it's only the latest salvo in Google’s snark campaign. Back in 2022, the company spoofed Drake to pile on Apple and there have been plenty of other minor jabs at Cupertino’s expense at events like I/O 2022 and on social media. We all know Apple is notoriously stubborn when it comes to adopting non-proprietary technology, especially if it views the change as unnecessary. No matter who's to blame, these interoperability issues are annoying for consumers and bad for data privacy. Maybe an antitrust case will get this sorted one day. This article originally appeared on Engadget at https://ift.tt/05pZWsH via Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics ...

Apple’s forthcoming #iOS17 is set to enhance the users’ private browsing experience. This includes a new anti-tracking system, known as Link #Tracking Protection, to prevent users from being tracked via hyperlinks. This might make you nervous. After all, the last two updates have seen a clear shift towards prioritizing users’ data, setting a new #marketing challenge. How will link tracking protection affect your marketing? Click here to read more: https://bit.ly/3RqNprc

In Mid 2021, when Apple updated privacy policies in #iOS14, we all know how badly it impacted the online advertising industry. And that was the time when discussions around “First-Party Data” started happening & everyone started realising its importance. Now in Jan 2024, Google chrome has restricted 3rd-party cookies for 1% of its users ~ 30M users and with time, significant phase-out will happen. In these three years, there’s enough buzz around leveraging 1st party data across marketing, sales, retention, etc. Google’s enhanced conversions and Meta's CAPI implementation activities are also getting aggressive on similar lines. We at ETML had realised first party data’s importance even before 2021 and have successfully implemented them at that time, seeing great success in moving business KPIs for our clients. If you too are keen to understand every detail of this topic along with some real-world case studies, do join our 2 hours paid webinar where you will learn directly from Raghav Kansal (CEO & Founder, ETML and the brain behind making this successful at larger level). Link to webinar in comment box. Do checkout! It’s time to sail off from cookies/pixel world now, but don't worry! We will help you sail swiftly from that world to the cookieless world :) #FirstPartyData #CAPI #EnhancedConversion #OnlineAdvertising #DigitalAnalytics #OfflineData #Cookieless #webinar

Google announced today it’s making its #Messages by #Google app more secure with improvements to #RCS, or Rich Communication Services — a protocol aimed at replacing #SMS that is more on par with the advanced features found in Apple’s #iMessage. The company says it will now make RCS the default for both new and existing Messages app users. In addition, end-to-end #encryption for group chats is now fully rolled out to all RCS users. The latter had launched into an open beta this year after earlier tests but was not fully launched until now. With this update, all conversations between users in Messages, whether 1:1 or group chats, will now be kept private, Google says. Since rolling out RCS to #US #Android users in 2019, Google has been campaigning in an effort to pressure #Apple into adopting the technology in its own messaging service, iMessage. It even launched a website last year to explain why RCS benefits consumers, noting “It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts and typing indicators, no texting over #WiFi and more.” Google then went on to accuse Apple of refusing to adopt modern texting standards, to the detriment of its own customers’ experience, hoping to bring consumers into its fight. However, Apple isn’t just falling behind in adopting modern tech as Google claims. It knows that iMessage is one of the biggest sources for ecosystem lock-in. The green bubbles are undesirable to Apple users, particularly young people. Plus, as the company has expressed in court filings, it has no interest in making a version of iMessage for Android, as it believed it would hurt the company more than it helped it. Apple CEO Tim Cook was even once asked at a conference if Apple would adopt RCS so the user’s mother could better see the videos he sent her. To that, he replied, “Buy your mom an iPhone.” Regardless, Google’s efforts in moving forward with RCS continue. The feature will now be enabled as the default for all users, Google says, unless they had previously turned off RCS in their Settings. Users will continue to be able to opt-out by switching RCS off in Settings after today’s rollout as well, a help document indicates. With RCS enabled, users are able to take advantage of more advanced messaging features, like sharing high-res photos and videos; see typing indicators; get read receipts; send messages over #mobiledata and Wi-Fi; rename, edit and remove themselves from group chats; and use end-to-end encryption — a host of features iMessage users have had for years.

How will Apple support re-engagement in SKAN 5.0? What are Apple’s privacy manifests? What is a Required Reason API? How will it affect fingerprinting on SKAN? 🤔 Our latest article answers these and many other SKAN 5.0 FAQs 🤓. Head to our blog to learn everything that's changing with SKAN 5.0, and what are the next steps for marketers. Learn more: https://bit.ly/3JITPNp