Bijdrage van Alphasearch

Opportunity

Marketing and Communications are both art and science. I can't think of a better place to lean into the craft of marketing and comms.

We want to talk about #marketingandcommunications 🔽

Is #PublicRelations part of #CorporateCommunications or is it the other way around? And where do #CorporateAffairs and #Marketing fit in? This week, Sarah Kissko Hersh posted about how Public Relations is so much more than just Media Relations. Parry Headrick and Max Forsyth have also posted about this topic before. Here’s my take. Think of Corporate Communications as the big umbrella. That’s why I post #commsjobs and not #PRjobs or #CAjobs. This function covers everything about how a company talks to and engages with its key stakeholders: employees, customers, investors, and the public. Under this umbrella, you'll find #InternalCommunications and #ExecutiveCommunications, among other sub-functions as well. Corporate Affairs? To me, it’s more specialized. They handle Government and Public Affairs, Policy, Regulatory issues, CSR, and community engagement (as in local communities near the company's operations). Public Relations focuses on managing the company’s reputation. This includes Media Relations, Crisis Communication & Strategic Response, External Engagement, Thought Leadership, and Social Media Strategy. Marketing, on the other hand, focuses on promoting products or services to attract and retain customers, driving sales, and boosting market share. They manage Advertising, Market Research, Branding, Product Launches, and Customer Engagement. Each of these functions has its own scope, but they all work together to ensure the company communicates effectively and maintains a stellar reputation with all stakeholders. In an ideal world? I thrive in organizations where the Chief Communications Officer reports directly to the CEO and oversees Corporate Affairs and Public Relations, while Marketing sits under the Commercialization team. The worst setups? When Corporate Communications reports to HR, Legal, Strategy & Ops, Marketing or, even worse, Finance. What’s your take?

Communication- it's not just media content. Communication- it's not just one pathway. Communication- good policies/practices are a competitive advantage. Communication- as important as marketing, production, HR, sales. Looking to consider those points in your organization and how to leverage those strategies? A Chief Communications Officer should be a high priority. Want to know more? Want to make the move to orchestrated, planned communication? Set aside a half hour and speak to 🇨🇦 Ben Baker🎙️about the role you need to fill.

#NationalPRday #WorldPRday PR > media relations PR = Govt. Relations PR = Human resource (employee) communications PR = Social media communications PR = Channel communications PR = Marketing communications PR = CSR engagement and communications PR = Every stakeholder communication you can imagine... DO NOT LIMIT YOURSELVES. EXPLORE.

I'm thrilled to unveil my personal portfolio showcasing my work experiences in marketing, sales, public relations, and human resources. Please take a look to see how I can contribute to elevating your company! #personalportfolio #marketing #sales #publicrelations #humanresources #copywriter #brandbuilding #brandactivation

How can a Media, Public Relations and Communications Professional create an impact on your organisation? I would like to emphasize the pivotal role of a Media, Public Relations (PR) and Communications Specialist, as it holds significant importance across various organizations. Contrary to a common misconception, this role is FAR BEYOND SIMPLY enhancing communication skills or engaging in casual conversations (as many stakeholders still thinks of it that way🤦♀️) PR and Communications Specialists are instrumental in shaping and upholding an organisation's brand reputation through a diverse array of communication channels. This multifaceted responsibility demands a unique blend of creativity, analytical skills, relationship management, technological proficiency, brand engagement strategies, crisis and risk response, digital marketing, media management expertise, event management, proficient writing abilities, strategic foresight, and more. It is a profession that has consistently ranked among the most stressful globally. It is a role that bring in great value addition to your organisation, irrespective of which industry it is categorised in. The aforementioned description merely scratches the surface; the role encompasses a multitude of additional responsibilities. Thereby note that a PR and Communications Professional can bring in a great value addition to your brand and in taking your organisation to the next level. #PublicRelations #Communications #media #PR #comms #LKA

https://lnkd.in/ePM_BJfk Public relations in marketing Businesses today place a high value on their public image, with 63% of their value attributed to it. It is crucial for companies to invest in public relations to maintain a positive image and reputation. Public relations professionals use strategic communication to create favorable connections with the public, utilizing media and other means to control the distribution of information about an organization. The goal of public relations is to keep a brand's reputation positive and maintain relationships with various stakeholders. Unlike advertising, public relations focuses on obtaining editorial coverage in media outlets to increase brand awareness. This approach helps to establish credibility as the information is verified by third parties, making it appear more sincere, prosperous, significant, and relevant. Overall, public relations plays a vital role in shaping public perception, maintaining a positive brand image, and building strategic relationships with key stakeholders. By effectively managing communication and media relations, businesses can uphold their reputation and mitigate the impact of any negative incidents. #MKTG5519 #CreativeAdvertising

Opportunity