Kärcher’s Post

May the 4th be with you... Can you believe it's been 25 years since we met little Anakin Skywalker in Phantom Menace? Can you also believe it's been 25 years since Moira was learning her trade at BBC Worldwide? The publishing arm responsible for massive magazine brands like Radio Times, Top Gear & BBC Gardeners World. Flashback to 1999 and Moira was just beginning her career changing journey, working with huge brands like Renault, Boots and Unilever. When asked what her favourite memory was from those times, Moira said... "I feel like I grew up when I was at the BBC as I was young and living away from home, so all my colleagues felt like family - Paul Kombou, Sarah Akhust, Avril Murray, Lorna Ko. My favourite deal was and still is the deal we secured for Renault Scenic - Scenic Days out. It ran across several of our brands and was, at the time ground-breaking as it also included sponsored bumper ads on UKTV. This had never been done before and was the first time we worked in partnership with another media owner. It was the first Multi-Media campaign the BBC had run. The client chose us time and again as they loved the collaborative way we worked with them." Check out a photo of Moira and Lorna at an award night the year they were shortlisted for an award👇 #business #sales #salesconsultancy #consulting #growth #training #opportunity #leadership #management #personaldevelopment #strategy #success #maythe4th #maythe4thbewithyou

Wonder how it is to participate in a Global Sales Meeting at NGI? Check below video out where you get insights into our event last week.

Let’s get together in #Vegas next week and discuss how MAG can help your agency be more relevant when prospecting in a competitive market.

Working with such a dynamic team and understanding the ground level challenges and realities of education has been a great learning at LFE. #APSALT #LFE #Teachereducation #Andhraeducation

Beyond proud when Leaders create LEADERS! Keep making waves 🌊 Water’s 🦈!! It’s more than washing cars. The skills learned in the car wash industry are portable in life. #OneWashOneWay #ShineOn #SWH #peopleandculture #womeninbusiness

New Post: Psychological Size: A Leadership Challenge For Physicians - https://lnkd.in/ge7HDuAM - If you want a high-performing, efficient, and happy workplace, it’s essential that you draw from the knowledge and perspective of everyone on your team. - Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR

Top level training in a state-of-the-art environment!

Staying with the beverage theme this week, one brand is giving away a military aircraft in a consumer promotion. Seriously. To get to the ‘why’ behind this, you have to understand some history. Back in 1996, PepsiCo launched the “Drink Pepsi, Get Stuff” campaign, where consumers earned points to be redeemed for branded merchandise. As a throwaway joke, a Harrier jet was offered along with t-shirts, jackets, and sunglasses. The idea was to put the number of points required so high that the number could not be accumulated. However, the number was cut from 700 million to 7 million so that it could be more easily read during a Super Bowl commercial. Pepsi then compounded the situation by allowing points to be purchased for cash ($0.10/ea), making the cash purchase price for the Harrier $700,000 — a steal for an aircraft valued at $37M at the time. And yes, someone thought it was enough of a deal to submit 7M points to Pepsi to redeem the jet, resulting in a lawsuit against the soda giant. In the end, the Harrier was not conveyed. Reliving that memory, Liquid Death is poking fun at one of Pepsi’s biggest marketing fails by giving away a Czech-made Aero L-39 Albatros trainer jet. The contest lasts from May to September. The jet is valued at $400K and is used as a trainer aircraft by many countries. Along with the Albatros, the lucky winner will also receive six months of free hangar space, a pilot’s helmet, a year’s supply of Liquid Death (“to rehydrate after you puke and pee your pants”) and a cockpit cup holder for all that water or tea. The company swears entrants to the jet contest will not have to take them to court to get the prize. And if you don’t want a jet, you can opt for a briefcase filled with $250,000 instead. This doesn’t necessarily have anything to do with #MilitaryMarketing or reaching the military community. But it’s a fun story. #Military #Marketing #MilitaryAppreciation

Reflecting on the power of organization today, my thoughts went to my 3rd youngest son, Brian. He brings to life the quote, "For every minute spent organizing, an hour is earned." - Benjamin Franklin. Brian's talent for organizing not only his tasks, but his surroundings too, is a lesson in the importance of preparation and order. His ability to tackle any project with a clear, organized approach has taught me that being organized is not just about saving time; it's about making room for excellence in execution. Brian's example is a constant reminder that the best way to accomplish anything is to first get organized.

🎉 Embracing the spirit of Mardi Gras with the incredible Core Group Resources sales & marketing team! 🎭 Here's to the power of teamwork and the joy of working with amazing individuals! Let the good times roll! 🎷📈 #TeamworkMakesTheDreamWork #MardiGrasMagic #CoreGroupResources #SalesTeamSuccess #LoveMyJob 🚀💼