Acer’s Post

It’s happening… Smashing out 560kg on the leg press (I promise 👀) and I notice a Honeywell Gent self-testing alarm hanging above my head at Uni of Leicester gym. When I joined Obsequio Group I vividly remember being told this day would come. You’ll be minding your own business and then suddenly you’ll start noticing fire alarms. I never actually thought it would happen, but I guess when your colleagues at Complete Detection Systems Limited are selected to do some of the first self-testing installs in the UK then it’s hard not to pay attention. The one thing I did always know would come is outside the box thinking - something that drew me to join Obsequio in the first place. In an industry that’s largely stayed the same decade after decade, it’s exciting to be a part of a disruptive change, working with innovative products and people, and having previously come from businesses and products that have typically been easy to market - not sure anyone could say no to a McLaren F1 - finding an industry in need of a ‘shake-up’ is every marketers dream. Learn your trade and then apply it to the place that values it the most, and I’m exciting to play a role in an industry that before now typically hasn’t needed innovate-thinking 🧠

PROST! der Beifall I survived my first Toy Fair, Nuremberg Spielwarenmesse (I was always a Kowloon guy) and it was an amazing, gratifying experience. It was massive…too vast for my eye to grasp.  To me, it was a strategy game, plotting my way from Hall 12.0 to 12.1 to 4.0 and back.  It was fast, strangely calm, organized, and fulfilling.  Aside from a hell of a cardio workout, it was fun schmoozing with our global clients, colleagues, and friends old and new, and looking at the toy world from a macro lens. It was Weiner Schnitzel and beer, smiles and handshakes, and products too numerous to count across every category of play. My experience at Nuremberg was a reminder that I work and play in an industry unlike any other. How lucky am I to be among such an interesting, quirky, empowered, passionate, international group of big kids?  As I walked the halls, I couldn’t help but notice that everyone I passed had a twinkle in their eye, a hop in their step, and a smile on their face.  And that was before the Red Night parties started. Nuremberg kicked off 2024 and set the stage for an exciting year ahead. If we managed to miss each other, feel free to reach out and say hi. #blueplatemedia #bpms #NurembergToyFair #Nuremberg #ToyFair #toyindustry #marketing #mediaplanning #licensing

With every brand at retail battling competition, how can you draw shoppers to your products and help them navigate to just the right item in your line to best meet their needs? For Callaway, the solution was partnering with Americhip to design and manufacture an innovative “Golf Ball Recommender” for sporting goods stores all over the country. This shelf-edge, tech-enhanced Product Selector features a custom lighting mechanism created by Americhip’s electronic engineers that allows golf enthusiasts to enter key data regarding their launch preferences and performance outcomes. The Product Selector then calculates the best golf ball for their game and illuminates that brand image on the shelf display. Ensure shoppers are choosing your brand with just the right product for their needs by using Americhip’s line of shelf-edge, tech-enhanced product selectors. Visit Americhip.com to give your product an edge today. #callaway #americhip #productselector #innovativeideas

🏎️ Formula 1 is known for super-quick pit stops where, in mere seconds, teams must swap out tires, make mechanical repairs, and adjustments to the car. Just like a Formula 1 team relies on a well-planned pit stop strategy to stay competitive, adopting a platform-based approach to designing and deploying networks can be your winning formula. Learn about how to stay in the race with network innovation that accelerates growth in this recent blog by Andre Viera, Director, Access Network Product Marketing at Calix. 🔗https://ow.ly/Px8w30sEg3c

Lightweighting: A Key Component in Opel's Future Strategy Opel showcased its vision for future electric vehicles with an experimental concept car at this year's IAA Mobility in Munich. The crossover model displayed innovative approaches in aerodynamics, infotainment, and lightweighting. The study's highlights include aerodynamic features, a cabin with lightweight seats and lighting, and a new generation of head-up displays. Florian Huettl, CEO of Opel, stated, "The Opel concept car represents everything that Opel and its core brand pillars of 'Green Innovation', 'Detox', and 'Modern Germany' stand for. Being fully electric, it reduces CO2 emissions. Its design is bold and clear, focusing on the essence. The slender and smooth contours also represent efficient packaging. Advanced aerodynamic solutions contribute to this. Ventilation openings at the front and rear, as well as a retractable rear diffuser that adjusts according to driving conditions, enhance aerodynamic efficiency. The intelligent use of space (space detox) creates a particularly airy feel inside the car. Adaptive lightweight seats combine a thin yet robust structure with 3D mesh fabric." #Lightweight #LightweightAsia2024 #aerodynamicfeatures #3Dmeshfabric To learn more about the market trends, stay tuned to Lightweight Asia 2024 Date: 03-05 July 2024 Venue: Shanghai New International Expo Center  Learn more：https://lnkd.in/gid2RGSb

Attending London Toy Fair this week or perhaps Nuremberg next week? Perhaps we could have a chat? How would you like to amplify awareness of your product to your target audiences cost effectively, at scale and affordably? How about achieving 1.1M impressions / 80,000 engagements within 5 days? How about we then multiply that by 3?  Give us the opportunity and we’ll deliver the consumers and importantly the data to back that ^^ up. DM me here or via the usual channels and I’ll ensure we find a moment to chat. #londontoyfair #nuremberg #spielwarenmesse #brandlicensing #licensing #licensingexpo #socialmediamarketing #influencermarketing

Great option to talk about eBike and batteries regulations.

Ellio cuts price 2nd battery in half The Belgian brand Ellio cuts its price for a second battery in half: from € 1,665 to € 895 for a second 1,150 Wh battery. Which is a mere € 0,78 per Wh in a market where prices range from € 1,50 towards € 2,00. We support any price decrease in the battery market, which constitutes 1/5 of the consumerprice of a speedpedelec. High prices are a main cause for the snail's pace growth of the speedpedelec market.

20 years of innovation in all in one package!