From the course: UX Foundations: Research

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Surveys

Surveys

From the course: UX Foundations: Research

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Surveys

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- Surveys used in the UX research world are no different than other surveys. You craft a list of questions designed to gather certain facts or opinions from a targeted list of people. Many user experience professionals integrate various types of questions into surveys, such as text questions about demographics or first click or desirability tests. You can quickly get data that is either quantitative or qualitative using surveys. We'll talk more about the types of data, but you should know that surveys are best for gathering information like a user's intent, but not exploring behavior or context. There are numerous digital survey tools that vary in complexity from free Google Forms to more sophisticated tools like SurveyMonkey, Typeform, or Qualtrics. Some other combined tools like UsabilityHub and UserTesting.com also allow you to incorporate some survey questions into other studies.

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