From the course: UX Foundations: Research

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Eye tracking

Eye tracking

From the course: UX Foundations: Research

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Eye tracking

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- Eye tracking can help you learn about how people are first engaging, what draws their attention and how they process information on a pager screen. This method uses equipment that creates a reflection in a participant's eyes and estimates the position and movement of their eyes. For detailed eye tracking, you'll need specialized equipment and software that is typically much more expensive than other UX research tools. The most well known and well respected is the Toby System. Eye tracking gives you a true understanding of what actions users are taking without having to rely on their memory or ability to self-report. You'll learn things like where users looked, how long they were looking, and their gaze pattern. However, you should note that eye tracking cannot tell you why users are looking or interacting the way they are. For instance, if they look at a specific diagram for a long time that could mean that it's very…

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