From the course: UX Foundations: Research
Join today to access over 23,100 courses taught by industry experts.
Applying moderated research
From the course: UX Foundations: Research
Applying moderated research
- When moderating research sessions, the way you guide the conversation is just as important as the quality of the questions that you write. You want your participants to feel comfortable and engaged enough with you to share information, so you have to set a friendly, approachable tone. At the beginning of every moderated session, remind participants that there are no wrong answers, that you value their opinion, and that your job is to uncover insights, good and bad. Remember that you should be looked at as a neutral party. If you weren't involved in the creation of whatever you're investigating, let participants know. Remind participants that you'd like them to think aloud as they go. This is unnatural for most people, so try giving them an example, like walking them through how you log into your email. Encourage them to articulate their thoughts throughout the course of the session. If a participant gets stuck or asks for…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.