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Design thinking

Design thinking

- Design thinking is the name we give to exploratory and iterative methods, where we seek to understand people and their problems, needs and expectations, to identify and challenge our assumptions about our products and the people who use them, and to generate alternative strategies and solutions for better products and services. Design thinking is effective when we are facing problems that are vague or not yet understood. Although there are multiple models for design thinking, they often share these steps. We observe and empathize with people to understand their problems and needs. We watch how they work and interact with products and conduct research to understand their goals and methods. We explore many possible solutions, evaluate them, and identify the best designs and prototypes. After we converge on the best solutions, we build and deliver effective products, and we iterate continuously for improvement and innovation.…

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