From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

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What does your shop window say about you?

What does your shop window say about you?

- Imagine you're walking down the high street and you're looking to buy a pair of shoes. You walk past many shop windows, and finally you catch sight of the most gorgeous red heels that you know will go perfectly with your outfit. Your heart stops as you see them in the shop window. But then you notice the paint is peeling off the window frame, the interior's dusty, there's a vase full of dried flowers decorating the display, and the shop assistant looks grumpy. But then you notice that there's a shop just one spot ahead, and they have a similar pair of shoes. Actually, they might even be nicer. You notice it's had a fresh lick of paint, there's a fresh bunch of flowers decorating the display, and even the shop assistant looks warm and friendly. Now, which shop window are you more likely to go into? The nice-looking one, of course. We are visual beings, and gravitate towards the things that we like the look of. So what…

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