From the course: Public Speaking Foundations

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Know why you're talking

Know why you're talking

- Teachers or trainers will often write a learning objective before they teach a course. We might start by writing, "At the end of this class, students will be able to blank." And then we fill in that blank with a desired outcome. And that desired outcome, that's the learning objective for the course. In the same way, you'll want to know your speech objective before you begin crafting your speech or presentation. Try doing this now. Fill in the blank on this one simple phrase: At the end of my presentation, my audience will blank. What's your desired audience outcome? Chances are, your answer falls into one of three main categories. You'll want to persuade, inform, or inspire your audience. Let's take a closer look at each of these three reasons. In a persuasive presentation, your aim is to change audience behavior. For example, if you're delivering a sales presentation, your main reason for speaking is probably to…

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