From the course: Professional Networking
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Get started on your networking plan
From the course: Professional Networking
Get started on your networking plan
- Too often, networking gets a bad rap. It's viewed as transactional and sleazy when in fact, if it's done right, it's the opposite. It's building long-term mutually beneficial relationships. Begin by prioritizing your top contacts, the top 10, 50, and 100 people who can make a difference in your business. Literally go through your address book and do it. Next, think about how you'll work to deepen your relationship with that person. Maybe it's inviting them to join you at a networking event, or sending them periodic emails to say hello, or offer congratulations. And for each, it's also important to think about ways you can offer value and give back. It could be anything from advice on search engine optimization, to tango lessons, or doing an informational interview with their son. But look for ways to give to those who matter to you, that will create a positive cycle that will strengthen your network and ultimately, make…
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