From the course: Marketing Strategy: Nurturing Your Customers

Unlock the full course today

Join today to access over 23,100 courses taught by industry experts.

Using SMS for marketing

Using SMS for marketing

From the course: Marketing Strategy: Nurturing Your Customers

Start my 1-month free trial Buy for my team

Using SMS for marketing

“

- In the last video, we talked about why email marketing is so great. So why do you need SMS marketing at all? Well, because it's 10 times more effective than email marketing. Yes, that is a real number. So if email marketing has a 15% open rate and a 3% click-through rate, SMS has a 98% open rate. Well, yeah, everyone opens their texts, so what? Well, it also has a 30% clickthrough rate, three versus 30. The only disparity here is it's slightly harder to get someone to give you their phone number than their email address, but it's nowhere close to 10 times harder or even twice as hard. So how do you leverage SMS marketing? There are some similarities to email. Tools like Postscript, Attentive, Klaviyo, and Yotpo can help you automate and create the feeling of one-to-one communication. You set triggers based on your audience's interactions with your brand, and those triggers are similar to email marketing, but the way…

Contents