From the course: Marketing Strategy: Nurturing Your Customers
Join today to access over 23,100 courses taught by industry experts.
Optimizing customer conversion rate
From the course: Marketing Strategy: Nurturing Your Customers
Optimizing customer conversion rate
- How many customers are you gaining as a percentage of all the potential customers entering your marketing funnel? This is your customer conversion rate, and it's an important measurement of how effective your overall marketing is. From the moment you target your potential customer to engaging with that potential customer, all the way through to a purchase, this metric is critical in running a successful marketing campaign. But why is it critical? Well, the obvious answer is the more customers you convert, the more money you make and the more successful your business is. But let's dive into that. Most advertising is competitive. Whoever's willing to pay more for a spot wins. The person willing to pay more is generally willing to do so because they make a high return on that advertisement. The best way to make a high return on an advertisement is to convert at a higher rate from it. So how do you improve your customer…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.