As a Product Content Writer, my job involves writing customer facing copy day in and day out. This course helped me understand what “getting into the customer shoes” really means. The techniques and formulae that Joanna suggests make perfect sense and have given me a fresh perspective to tailor copy that speaks directly to customers. The course stresses on why its a bad idea to start writing copy without spending enough time researching customer pain points. Superb course all in all!
Learning Conversion Copywriting
With Joanna Wiebe
Liked by 4,263 users
Duration: 1h 13m
Skill level: Beginner
Released: 1/14/2021
Course details
Conversion copywriting teaches you how to write compelling marketing copy that converts online prospects to customers. This course walks you through all the basic steps of conversion copywriting. Instructor Joanna Wiebe begins by teaching you how to think about conversion rate optimization from a strategic perspective, and then goes into the three steps of the conversion copywriting process. Joanna teaches you how to borrow messages from customers, including how to define, find, and research the voice of the customer (VOC). She explains how to find the what and how in your VOC, then what to do with your VOC. Next, she takes you through how to use proven frameworks to organize messages on a page, as well as how to write a first draft for web and email copy. Once your first draft is complete, Joanna shows you how to use copywriting formulas to increase the persuasive power of your headlines. Plus, learn how to make conversion copywriting an ongoing practice.
Skills you’ll gain
Meet the instructor
Learner reviews
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Harshitha K
Harshitha K
Sr. Product Content Writer at Headout
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Matthew Eley
Matthew Eley
Content Writer at Arada
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Joe Nganga
Joe Nganga
Snr. Content Strategist (SEO) at Clio
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone