From the course: Learning Brainstorming

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Rule 3: No pop quizzes

Rule 3: No pop quizzes

From the course: Learning Brainstorming

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Rule 3: No pop quizzes

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- Let me know if this sounds familiar. You're working away at your desk dealing with your own workload and deadlines, when someone comes by and asks you to join them in the conference room to brainstorm ideas for another project. Throwing around ideas for a project that you know little about in the middle of your own deadlines is not what you were looking for at this moment, but away you go regardless. In that scenario, how effective were you to the creative process? How many ideas did you offer? Were they any good? You probably had the same answer to all of these questions, not much. That's because you weren't prepared for that activity, both with your own work and the work of generating ideas for someone else. That's why brainstorms should never be pop quizzes. Instead of springing brainstorms on participants, inform them of their impending participation at least two days ahead of time. And when you tell them…

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