From the course: Introduction to Conversational AI
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Business uses of conversational AI
From the course: Introduction to Conversational AI
Business uses of conversational AI
- As a leader today, you're under pressure to apply technology wherever it can solve real problems and create long-term value. When it comes to conversational AI, this means you need to look for opportunities wherever conversations are taking place within and outside your organization. I like to think about this by considering four conversational functions, which are fundamental to most organizations: inform, sell, support, and operate. We'll start with inform. Prospective customers, people visiting your website, typically browse products and services looking to learn more before they decide to make a purchase. They're shopping. Conversational AI can be very valuable here by proactively offering to help them navigate information and answer common questions as they shop. Next is sell. Once customers are interested in making a purchase, conversational AI can engage with them to understand their needs, respond to sales…
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