From the course: Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization
Join today to access over 23,100 courses taught by industry experts.
Authentic storytelling
From the course: Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization
Authentic storytelling
- Storytelling is one of the most powerful tools you can use to engage with your audience. Stories build trust with potential candidates and enable employers to forge deep emotional connections with top talent. In this lesson, I'll share five key strategies that you can use to create authentic employer brand stories that attract qualified talent. The first strategy is to give candidates a behind-the-scenes look at what your workplace is really like. Generate photos of your real employees. This will help you to authentically illustrate your present day employee experience, which makes it easier for candidates to envision themselves working for your firm. Think about the opportunities to highlight your company culture, whether that's summer Fridays or office wide retreats, make sure to get photos and/or videos of all the exciting moments in your workplace. The next strategy is to maximize opportunities to highlight your…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.