From the course: Guy Kawasaki on Turning Life Wisdom into Business Success
Join today to access over 23,100 courses taught by industry experts.
When a company mistakes its mission for its tech
From the course: Guy Kawasaki on Turning Life Wisdom into Business Success
When a company mistakes its mission for its tech
- In 1975, an engineer at Kodak invented digital photography. He created the first digital camera, 1975. So how many of us today use a Kodak digital camera? Zero. And why is that? Well, you could make the case that of all companies, Kodak should have appreciated a digital camera because they were already in the film business. And what does film do? Film enables you to preserve the Kodak moment. But a digital camera is so much better at preserving the Kodak moment than chemicals on film. But the problem is that Kodak defined their business as we're in the chemicals business and we put chemicals on film, people expose the film to light, we expose the exposed film to chemicals, and guess what, out pops a slide, out pops a negative, out pops a print. But what Kodak should have figured out is they're in the preservation of moments business, and whether you preserve a moment with film or paper, i.e. Polaroid instant camera,…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.