From the course: Guy Kawasaki on Turning Life Wisdom into Business Success
Join today to access over 23,100 courses taught by industry experts.
Making a product great
From the course: Guy Kawasaki on Turning Life Wisdom into Business Success
Making a product great
- The process of making a product great. A lot of is, first of all, I'll tell you what it's not. It's not market driven. So I think great innovation occurs when two guys in a garage, two gals in a garage, a guy and a gal in a garage, they create the product that they want to use. As opposed to some market research study. So Steve and Woz want to create a personal computer. There was no market research validating the size of the personal computer market. They created what they wanted to use. And so the lesson there is that, you know, contrary to maybe all the marketing lessons you've learned about you look at market, you talk to your customers, you ask them what they want you to create and you go and you execute, I think that's wrong. I think you listen to your existing customers to evolve your product or service. But you can't ask your customers how to jump to the next curve, how to truly be revolutionary and innovative…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.