From the course: Google Analytics 4 (GA4) Essential Training

Unlock the full course today

Join today to access over 23,100 courses taught by industry experts.

What features are missing from GA4?

What features are missing from GA4?

- [Instructor] So this video's probably wrong. Hopefully just a little bit and in a good way. But features are being added so frequently that even though we update this video, literally by the time I publish, they may have added a few more things. I hope that by now you'll agree there's some pretty great updates in this new version of Google Analytics, but for those of you who are coming from the previous version of GA, you might rely on a few things that aren't quite in the product yet. So I want to make sure you're well aware of what is and what isn't in GA4 at this point. We can think about feature parity compared to the previous version in a couple of ways. In many cases, you can accomplish the same outcome just in a different way. If that's the case, they may never develop the feature, because you answer the same question using the new UI or data model. Views, for example, they're never coming back. But I think…

Contents