From the course: Google Analytics 4 (GA4) Essential Training

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Using Google Tag Manager (GTM)

Using Google Tag Manager (GTM) - Google Analytics Tutorial

From the course: Google Analytics 4 (GA4) Essential Training

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Using Google Tag Manager (GTM)

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- [Instructor] Okay, so we've looked at the manual way to install the code, which honestly I don't recommend for most people. A better way to do it is via a tag management system like Google Tag Manager, known as GTM. Now in this video, we're going to assume that you already have a GTM account and you've installed the Tag Manager code snippet. If you don't, then now's a great time to watch the entire course I have on that subject that'll walk you through the entire process. Google Analytics 4 is built into GTM. So it's going to be a fairly straightforward process. First thing we want to do, we're starting here. We've created our property. This is for the Hansel and Petal site. And we want to copy down this Measurement ID. This is going to be important. So we can go ahead and copy that. We've got Tagging Instructions here. Again, we're going to use the existing GTM that's already there. So we head on down here to Google…

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