From the course: Google Analytics 4 (GA4) Essential Training
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Setting up goals - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
Setting up goals
- [Instructor] As we've said a few times in this course, we want to be able to track not just the quantity of traffic but the quality of traffic. That campaign I spent all that money on, it brought lots of visitors but did they actually do anything I want 'em to do? If you want to find that incredibly valuable audience so you can do lookalike modeling, you need to have a way of evaluating what those good outcomes are and that way is either through e-commerce transactions, ad revenue or simple goal conversions. You don't have to have an e-commerce site. You could have a form submit, you could have a downloadable whitepaper, whatever it is, we want to mark that as a goal conversion. As we see here in this traffic acquisition report, I can see the different ways the traffic is coming to my site. And what I want to be able to do is simply understand whether or not that traffic is converting. So I've sorted by conversions here.…
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