From the course: Google Analytics 4 (GA4) Essential Training
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Segmentation via comparisons - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
Segmentation via comparisons
- [Instructor] Segmentation into smaller groups is the first step in true analysis, and we have a lot of tools to segment users in Google Analytics. We'll walk you through lots of ways to create these segments in the various reports and analyses, but the key idea here is the same in all of 'em, that we're going to stop looking at our visitors as one big homogenous entity, and instead we're going to group and cluster them by similar characteristics, so we can better understand them, and then we're better poised to take action and optimize our site and our business. The first place we're going to start up here is the comparisons, and we can do that even right here on the home screen. It's kind of similar to audiences, which we'll take a look at later, but it doesn't require any additional permissions. So we can just come up here and click Add a comparison, and then it's going to give us a box here where we can include or…
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