From the course: Google Analytics 4 (GA4) Essential Training
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Pathing analysis - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
Pathing analysis
- [Man] Pathing has been much improved for GA4. Now it has a similar look to the behavior flow reports in the previous version you kept those Sankey diagrams that are so intuitive and visually appealing but the underlying functionality is much improved. One of the biggest problems of the previous version is that they were quite slow, but also that they only used a tiny fraction of the actual data in your account, a process known as sampling. Now this means that the data you saw was often simply just wrong, and as I always say, false information you're relying on is worse than no information. So they could also only show a handful of paths so again, it wasn't really accurate in terms of what it was showing versus what was actually happening on your site. These new reports are also able to be segmented and as you've heard me say now many times the ability to drill down into similar users rather than viewing everyone as…
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