From the course: Google Analytics 4 (GA4) Essential Training
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Next steps - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
Next steps
- [Corey] We've covered a lot here, and I hope you not only have a solid foundation to work from but desire to learn more and continue to delve into this fascinating topic of digital marketing 'cause, believe it or not, we've just scratched the surface of what's possible. I would highly recommend my Google Tag Manager course if you're not yet familiar. That product was designed from the ground up by Google to make managing GA easier and it's incredibly powerful. We just touched, ever so slightly, on attribution, but it's a fascinating topic. And if you want to understand how all of your marketing is affecting your conversions not just your site maps, my Introduction to Attribution and Mix Modeling is really a course about helping you understand the performance of all of your marketing on and off your site. And while it's not strictly necessary if you want to take your analytics track into the next level, this is all built on…
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