From the course: Google Analytics 4 (GA4) Essential Training
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How Google Analytics is structured - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
How Google Analytics is structured
- So while we wait for the data to start populating into your first account, let's talk a little bit more about how to structure these accounts, properties, and streams, and how they all nest together. At the very top is your overall Google account. Now this isn't your Google Analytics account. This is your login, your password to all the Google services, Gmail, Analytics, AdWords, Google Meet, and so on. As we've touched on before, you create your Google Analytics account with your overall Google user login. Now the difference between those two can be a little bit confusing, but it is important to know that when we talk about the Google Analytics account, that's going to be different than your Google login account. Now, while you start with one Google Analytics account when you first start using this, you can actually create numerous accounts all nested under that one Google account, according to your business needs.…
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