From the course: Google Analytics 4 (GA4) Essential Training

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Home screen and UI navigation

Home screen and UI navigation

- [Instructor] So now that we've setup our account, we've installed the tracking code, we're populating our databases with data and we've added the Google demo account, it's time to dig in and actually do some analysis. We're here in the Google Merch Store's demo account. We're looking at the mobile app on iOS, Android and the web app all combined in a single view. Look over here at the left nav. So compared to previous, gone are the hundreds of pre-built reports and we've radically streamlined this down to just what you see here. Just the four main areas which we can drill down into along with the admin settings all the way down here at the bottom. Now the idea is that we'll build the report we need to get the info we want to answer the questions we have. Now of course, if we come up here to Reports, we're going to see some pre-built template reports, and note that this is all configurable via this library button down…

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