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Enhanced measurement

Enhanced measurement - Google Analytics Tutorial

From the course: Google Analytics 4 (GA4) Essential Training

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Enhanced measurement

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- [Instructor] One quick tip and if you've just created a new one it's enabled by default now, so we'll just double check that it is, but if you have an older one, we'll want to check that as well. When we're here in the events, you see some of these events such as page_view and that one of course we know is how we track all of our pages but we also see these like scroll, we can actually track scroll via events. This is done automatically and there's something called enhanced measurement. If I come down here to the admin section and then for your property we want to look at the data stream and then we're going to click into the data stream settings itself. And you should see this part here for an enhanced measurement. And this is pretty cool. It's enabled here now and if you click into it'll show you what it does of course we're going to track page views. That's what Google Analytics does but it can also…

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