From the course: Google Analytics 4 (GA4) Essential Training

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Engagement reports: Events

Engagement reports: Events - Google Analytics Tutorial

From the course: Google Analytics 4 (GA4) Essential Training

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Engagement reports: Events

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- [Instructor] Google Analytics 4 is an event driven model which means that everything is part of an event. The page view data we just looked at, it's really just an event of type page view. Even the start of a session is just an event firing called Session Start. Now, recall that one of the first videos had this screen every time a page is viewed a page view event gets fired. And inside of that event are several parameters which each have a value, the location of the page, the title of the page, even the resolution of the screen that's viewing the page, and so on. Now, Google Analytics 4 has a lot of these built in events, that's how it works, but it also allows you to code up your own, and that's a bit beyond the scope of this class, but if your site, or app creator has included those custom events, they can be viewed here in these reports as well. So if we head back to those reports here under the Engagement and Events we…

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