From the course: Google Analytics 4 (GA4) Essential Training
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Demographics and interests reports - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
Demographics and interests reports
- [Narrator] In order to better serve your customers and prospects, it's important to understand who they are. We can think about our analysis of our users in terms of, who they are, what they're doing, observable behavior and what they're trying to accomplish, intent. We spend a lot of time on observed behavior in GA, but, in marketing analytics overall, we're often interested in demographics and we have a section dedicated to that here in Google Analytics that's going to address that, who, what, where, and some interests as well. Now this is unique because it's one of the only reports where extra data is brought in to supplement your reports and it's not generated by your site or your app. This is because Google actually, already knows a lot about your visitors from their own internal analytics, especially those that have accounts with logins like Gmail, Android, Chrome, YouTube, Google Meet, Google Docs and so on.…
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