From the course: Google Analytics 4 (GA4) Essential Training
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Campaign tracking - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
Campaign tracking
- [Corey] Measuring how and where traffic is coming from to our site is one of the most important things we can measure in analytics. Now here's an example of a report we're going to look at in a bit more detail later, but it gives you an idea of the where and the how, which we said earlier are the source and the medium. You can see that here at the top. So coming down, we can see that Google is the highest source and the medium is organic search. And we also have direct visits. That's where someone just types the URL right into the browser, so the source is direct and there is no medium. We also have a link that someone clicked in an emailsignature and the medium is email, and we have a Twitter post on social media. We also have a referral from the website LinkedIn. Now that's just a fancy way of saying that someone was referred by following a link, so those are hyperlink clicks. So some of this information, like the…
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