From the course: Google Analytics 4 (GA4) Essential Training
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Analyzing how to get customers - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
Analyzing how to get customers
- [Instructor] The two most fundamental questions of our analysis are, how did my users get here? And what did they do while they're here? I won't understand at the time and money that I spent on certain marketing efforts is working to attract the right amounts and the quality of users that I'm looking for. Now as an analytics consultant to thousands of businesses over the last decade it continues to shock me how many business leaders simply don't know how they get customers. It is critical to know, and this is why we're going to dive into the acquisition reports first. So come here under Reports and we're ahead here to Acquisition. Now, the broken down here to the acquisition overview and then a focus on the overall users regardless of how many sessions, events or different devices that they might use. And then we're going to drill down into the individual sessions. How did you arrive when you came on this particular…
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