From the course: Google Analytics 4 (GA4) Essential Training

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Analyzing how to convert customers

Analyzing how to convert customers - Google Analytics Tutorial

From the course: Google Analytics 4 (GA4) Essential Training

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Analyzing how to convert customers

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- Many of you are here to make money off of your site or app, either directly by ecommerce or through selling ads. If that's not the case, you can certainly stick around to learn more. But also no harm if you choose to just skip right over this section. For the purposes of illustration, we'll focus more on the ecommerce and conversion side. If you do have an ecommerce site, you'll need to send back ecommerce hits via your shopping cart. The details of that will vary depending on your cart software, and it's kind of outside the scope of this beginner course. But your developers should be able to integrate this without too much troubles that's pretty well documented. Now, looking at this, what jumps right out at me in the charts for the Google merch stores, that we have almost no repeat buyers. Of the 4,700 purchasers, 4,500 of them are first timers, which is good to know. Looking down here at the average purchase…

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