From the course: Google Analytics 4 (GA4) Essential Training
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All roads lead here: Analysis Hub - Google Analytics Tutorial
From the course: Google Analytics 4 (GA4) Essential Training
All roads lead here: Analysis Hub
- [Instructor] I think this is a must-see video. In some ways, I feel like everything we have done to this point is just to prepare you to be unleashed on the Explore tool. Now we mentioned earlier that G4 was less about predefined standard reports, and not that the reports we've analyzed so far haven't been useful, but they're also to serve to explain the various elements, the primary dimensions, the secondary dimensions, the metrics, the audiences, the filters, and so on, because once we get used to and familiar with those things, we can go in knowing exactly the report we want to build in order to answer our analysis questions because we know all of those elements. And for that, we can use the ultimate power tool, the Explore tool, previously known as the Analysis Hub. Now at first I thought this was too complex and custom for an essentials class. And maybe it is, but I just can't let you go without at least showing you…
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