From the course: Digital Marketing Trends

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What's new in social commerce?

What's new in social commerce?

From the course: Digital Marketing Trends

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What's new in social commerce?

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- [Instructor] Have you been to the newest mall? You don't have to drive to get there, or spend time looking for a place to park. Social commerce is changing the way we discover, buy, and recommend products. So grab your smartphone and let's start to browse. Sites like Instagram, Facebook, and TikTok let brands set up stores and showcase product collections and launches with images and video. And merchant platforms like Shopify offer a seamless integration with your digital shop, so you can manage multiple locations from a single dashboard, kind of like a digital head office in chain stores. You've all heard this saying, "A picture is worth a thousand words," well, with visual search on platforms like Pinterest, people can take a picture of a product and match it to items in your store. And now, with Google's multi-search feature, shoppers can take a picture of a product and then customize it by adding in a short text…

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