From the course: Digital Marketing Trends
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Use chatbots to boost productivity
From the course: Digital Marketing Trends
Use chatbots to boost productivity
- [Narrator] When it first launched, GPT-3 gave us a glimpse of how well AI was able to generate original content, and many marketers took notice, but it didn't change the way we did our jobs. Fast forward to the launch of ChatGPT, GPT-4, Bard, and all the other chatbots, and you can see how generative AI is transforming your workflow and making digital marketing productivity a lot more productive. But how do you communicate with a chatbot in a way that gets you a good result? Well, it starts with the quality of your prompt and how you frame your request. If your question or comment is too generic, your output will be the same. Instead, be specific, and don't skimp on detail, and learn how to understand and talk to machines. Dave Birss's course, "How to Research and Write Using Generative AI Tools", provides a great framework for prompt engineering. Highly, highly recommended. You can train your chatbot by giving it…
Contents
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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CES 2024: Digital and tech products waiting in the wings3m 13s
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AI, the metaverse, and marketing in immersive reality2m 54s
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The new ad landscape: Digital out of the home meets CGI2m 24s
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AI news and breakthroughs, June 20242m 16s
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Battle of the bots3m 22s
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AI agents and your brand2m 45s
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