From the course: Digital Marketing Trends

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The creator economy and your brand

The creator economy and your brand

From the course: Digital Marketing Trends

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The creator economy and your brand

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- [Instructor] Creator or influencer. What's the difference between the two? Well, according to tech writer, Taylor Lorenz it's partly based on platform and age. For instance, on YouTube popular video makers preferred being called creator over YouTube star. A few years later on Instagram, which was attracting a younger audience, the term influencers seem to stick. But regardless of what you call them, there were a lot more similarities than differences because both creators and influencers are people who've built a following based on their passion and brands are anxious to work with them. This brings us to the creator economy, which is all the ways creators make money from their content. In the early days of social media, bloggers were just happy to be invited to events and get free products to review. So it was more like earned media or PR. But soon many creators realized how valuable their audiences could be to brands,…

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