From the course: Digital Marketing Trends
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Search marketing meets generative AI
From the course: Digital Marketing Trends
Search marketing meets generative AI
- [Instructor] When you have a question about a brand or a product, what do you do? Of course, you type it into a search engine and then sift through the paid and organic links and hopefully find what you need. But what if your interaction turned into a chat that summarized what you wanted to know so you didn't have to look any further? That's what's happening with Generative AI. With Generative AI search is about to become a lot more conversational. Tell it what you want, and in seconds you'll get a personalized Wikipedia like answer and then you can continue chatting and refine your request. So it almost becomes like you're talking with a friend. Eh almost. AI generated search results are being rolled out on many platforms, including being through its partnership with ChatGPT, on Google with the launch of its conversational search agent Bard. They're also available on startups like you.com, perplexity and Neeva.…
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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CES 2024: Digital and tech products waiting in the wings3m 13s
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AI, the metaverse, and marketing in immersive reality2m 54s
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The new ad landscape: Digital out of the home meets CGI2m 24s
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AI news and breakthroughs, June 20242m 16s
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Battle of the bots3m 22s
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AI agents and your brand2m 45s
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